French online search

In March 2005, 70% of online search in France has been done through Google¹. Like in the rest of Europe, in France Google.fr is the main search engine used to find information online. Other regional search engines such as Voilà are fighting to keep their small market share. In France and in Europe Yahoo is not yet as used as it is in the USA.

According to Overture France², in 2004 57% of search done through French search engines are aimed towards buying intentions. It is important to notice that French people are looking for their information in their native language in 94% of the time and are not attracted by any English adds.

Main search engines used in France and trends in April 2005 Search Engine % traffic in France Trend 1 - Google 79.51 % (+1.76) 2 - Yahoo! 5.70 % (-0.14) 3 - Voilà 4.61 % (-1.28) 4 - MSN 3.77 % (-0.07) 5 - AOL 2.17 % (-0.06) 6 - Free 1.37 % (-0.05) 7 - Altavista 0.45 % (-0.02) 8 - Club Internet 0.37 % (+0.02) 9 - Nomade 0.33 % (-0.04) 10 - Lycos 0.30 % (-0.03) 11 - MyWay 0.30 % (-0.05) 12 - All The Web 0.27 % (-0.03) 13 - Netscape 0.21 % (+0.01) 14 - MySearch 0.17 % (0) 15 - Virgilio 0.11 % (0) Source: www.secret2moteurs.com April 2005

¹ Secret2Moteurs - 1ère Position and Xiti monthly search engine use patterns in France barometer. www.secret2moteurs.com

² Overture France www.overture.fr